Matt looks towards the future when envisioning how the operations of the ranch can be improved with new technologies and sound range management practices. He has studied and implemented the concepts inherent in increasing  pasture rotation as a means to protect the fragile environment of the Nebraska Sandhills, while also producing more resources to feed the herd. A 3rd generation rancher, Matt deeply understands the importance of preserving the ranch legacy for his children.

Matt was a member of the University of Nebraska Football team that won national championships in the 1990’s, and is the head coach for the Anselmo-Merna football team in his spare time. He is the son of Butch McGinn.